Facebook audience
58,646Largest recorded social community in the supplied September audit.
International School Dhaka × Vynzo Media
Where global education meets a premium growth system.
A complete digital audit and growth presentation built around admissions, parent trust, academic proof, school life, search visibility and measurable demand.
Empower.Inspire.Embrace.
Organic search traffic
3,831Latest monthly estimate in the website dashboard.
Academic trust signal
100%MYP pass rate published by ISD on the official website.
Global community
32Nationalities represented in the current ISD community.
ISD today
A premium institution already rich in proof.
ISD has strong academic, community and campus assets. The opportunity is to connect them into a clearer admissions and brand growth story.
Teacher student ratio
1:5
Published by ISD as a core school quality signal.
Nationalities
32
A diverse community that supports an international positioning.
Top university outcomes
18
Class of 2025 accepted into 18 of the world top 100 universities.
Campus
5.5+
Acres of learning, sports and creative facilities.
Auditorium
350
Seat creative arts space supporting a fuller school story.
IB continuum
PYP
PYP, MYP and DP create a clear academic pathway for families.
Partnership model
ISD does not need disconnected activity. It needs one connected growth layer.
Admissions, search, social, content, performance, public reputation and school events should work from one shared priority system instead of moving as separate workstreams.
One operating view
Close enough to understand the school. Structured enough to keep the work moving.
Vynzo works beside the ISD team through one primary contact, clear approvals and a specialist pod that translates school priorities into coordinated execution.
AdmissionsInquiry, tour, application and enrolment communication connected to the same growth agenda.
SearchTechnical repair and high intent discovery content connected to admissions demand.
StorytellingStudent, alumni, faculty and school life proof organised into repeatable content systems.
ConversionTracking, landing pages, remarketing and reporting designed around meaningful family action.
Audit intelligence
Strong assets, clear gaps, a better growth path.
The supplied audit shows meaningful reach, strong branded search visibility and credible institutional assets. It also highlights technical friction, uneven social response and underused authority channels.
Digital baseline
ISD already has a platform to build from.
The opportunity is not more activity for the sake of activity. It is stronger alignment between what ISD publishes, what parents search, what they trust and what moves them toward inquiry and enrolment.
72SEO score
231SEO issues
167Organic keywords
483Referring domains
2,188Backlinks
30Domain authority
Facebook reach grew sharply while engagement declined, which means distribution and response need to be read separately.
Student achievement and alumni stories recorded the strongest Facebook engagement among the listed pillars.
Broken pages, redirects, duplicate metadata and desktop layout movement should be addressed early.
The source shows only two displayed posts and approximately 95 percent declines, so the reporting filter must be confirmed.
Brand translation
ISD already owns a distinctive identity. The digital experience should feel equally considered.
The goal is not to redesign the school brand. It is to translate its academic stature, warmth and global outlook into every digital touchpoint with greater discipline.
Empower. Inspire. Embrace.
01
Academic confidenceUse outcomes, faculty expertise, curriculum clarity and university pathways as proof, not decoration.
02
Warmth and belongingShow community, wellbeing, school life and parent reassurance in ways that feel human and credible.
03
Global perspectiveConnect the international community, partnerships and IB pathway to a clear family benefit.
04
Premium restraintUse fewer stronger messages, better visual consistency and clearer next actions across every channel.
Parent content framework
Every post should have one clear communication job.
Useful school content begins with parent relevance, then adds proof and a clear next action.
01Relevance
Start with a parent question, student moment or decision need.
02Utility
Give information families can use immediately.
03Proof
Add academic, student, teacher or campus credibility.
04Pathway
Connect the story to admissions, school life or a useful page.
05Action
Make the next step obvious without making every post a hard sell.
Parent and admissions journey
Families choose a school through a chain of trust signals.
The official admissions journey already provides the structure. The marketing layer should make every step feel clear, premium and reassuring.
Inquire
A family starts with fit, safety and future.
Before application details matter, a family wants to know whether the school feels academically strong, caring, international and right for their child.
Search visibility
Search trust is credible. Technical repair comes first.
The website already captures branded and curriculum related demand. Stronger technical health and deeper high intent pages can improve discovery and parent confidence.
72SEO score
231Issues
3,831Organic traffic
167Keywords
483Referring domains
2,188Backlinks
Technical findings
24Broken pages
70Redirected pages
3Blocked pages
19Low word count pages
4Duplicate descriptions
4Duplicate titles
Speed and stability
3.38 sDesktop load time, needs improvement
3.75 sMobile load time, needs improvement
87 msDesktop interactivity, great
190 msMobile interactivity, great
0.53Desktop visual stability, poor
0.02Mobile visual stability, great
Selected search keywords
| Keyword | Volume | Position | Est visits |
|---|---|---|---|
| isd dhaka | 4.4K | 1 | 1.7K |
| isd | 1.3K | 1 | 528 |
| sat in bangladesh | 320 | 1 | 129 |
| isd dhaka fees | 140 | 1 | 67 |
| international school | 590 | 2 | 59 |
| international baccalaureate curriculum | 720 | 3 | 43 |
| sat | 6.6K | 9 | 33 |
| international schools in dhaka | 110 | 1 | 22 |
| international baccalaureate diploma programme | 110 | 3 | 21 |
Leading pages
Home3.1K estimated visits · 1.4K backlinks
SAT Testing Dates421 estimated visits · 0 backlinks
Admissions93 estimated visits · 2 backlinks
About us63 estimated visits · 1 backlink
IB Diploma54 estimated visits · 1 backlink
Interactive search experience
Show leadership what stronger search visibility actually feels like.
The search interface below uses the audit keyword set. It is a presentation model of the desired experience, not a claim that every query currently produces the same result layout.
Google
international school dhaka
⌕
AllImagesMapsNews
www.isdbd.org
International School Dhaka
A clear, authoritative result should answer the parent intent quickly and lead directly to the next useful school page.
www.isdbd.org › admissions
Admissions at International School Dhaka
Admissions content should make inquiry, tour, application steps and school fit easier to understand.
Reputation and parent trust
Reputation is part of the admissions funnel.
Families do not evaluate a premium school only through formal admissions pages. Search results, comments, reviews, leadership visibility and response quality all influence confidence.
Trust system
What families and future staff find outside owned channels matters.
Public review evidence is fragmented. That is exactly why reputation should be monitored as a system rather than reduced to one rating. Parent oriented review evidence is limited, while employee review platforms surface both positive and critical themes.
4.2Trustburn
9 public reviews found in the current external scan. Treat as one surface, not a definitive parent score.
3.4Glassdoor
9 employee reviews in the current scan. This reflects workplace reputation rather than admissions experience.
0Structured business result
The current structured listing returned no review count, showing why sources must be checked separately.
Review governance
Define who monitors, responds and escalates visible feedback across parent, public and employee surfaces.
Search reputation
Track branded searches around fees, admissions, reviews, school experience and employment reputation.
Comment ownership
Make response responsibility clear across social and recruitment channels.
Trust proof library
Use authentic academic, parent, student, faculty and alumni proof consistently.
Parent discovery network
Visibility should be built in layers, then turned into admissions action.
Premium families discover schools through search, maps, school directories, social proof, corporate networks and trusted recommendations. Each layer should point back to a clear owned destination.
Discovery architecture
Search. Trust. Visit. Apply.
The aim is a connected discovery system where every external signal leads a family toward the right next step instead of leaving them to piece the school together alone.
Google and mapsOwn branded queries, campus location intent and admissions discovery with accurate destinations.
IB and school directoriesKeep school facts, curriculum proof and links aligned across high intent education discovery surfaces.
Corporate and expat networksSupport relocation and employer audiences with concise admissions and school fit materials.
Social proofUse student achievement, alumni outcomes and community stories as trust support, not isolated posts.
Campaign intelligence
School marketing works best when it meets a family moment.
A premium school needs a campaign library that moves beyond generic admissions posts and connects real academic proof to real family decisions.
01
Admissions season
Inquiry, tour and application communication built around timing, confidence and process clarity.
Open campaign blueprint02
Scholarship window
Eligibility, opportunity and value communication with premium and reassuring tone.
Open campaign blueprint03
Why IB at ISD
Explain the academic pathway with student outcomes, teacher expertise and parent relevance.
Open campaign blueprint04
Campus tour series
Facilities, classroom life, arts, sports and wellbeing made tangible before a visit.
Open campaign blueprint05
University outcomes
Turn placements, pathways and alumni journeys into long term value proof.
Open campaign blueprint06
Robotics and innovation
Use the Carnegie Mellon partnership and project based learning as academic differentiation.
Open campaign blueprint07
Barça Academy
Connect sport, discipline, community and global partnership into a stronger school story.
Open campaign blueprint08
Student and alumni stories
Build recurring achievement and identity content around the strongest audit signal.
Open campaign blueprintIntegrated services
Content, admissions and brand growth should work as one system.
The service architecture stays broad and integrated, just as in the NOVOAIR presentation. The school specific execution changes, not the overall capability set.
01
Social media management
Planning, publishing and community growth across key school platforms.
02
Content strategy
Admissions, school life, outcomes and parent trust content architecture.
03
Photography
Campus, classroom, events, people and premium visual library development.
04
Video production
Student, parent, alumni, leadership and campus story films.
05
SEO and AEO
Technical search repair, content expansion and AI search readiness.
06
Website and landing pages
Admissions pages, campaign pages and form clarity improvements.
07
Analytics and reporting
Source controlled reporting connected to admissions outcomes.
08
Performance marketing
Paid campaigns for inquiries, tours and high intent admissions demand.
09
Admissions campaigns
Seasonal campaign planning from awareness through application.
10
PR and media relations
Academic outcomes, leadership, partnerships and institutional milestones.
11
ATL and BTL support
Premium offline touchpoints, event support and admissions materials.
12
Conversion support
Inquiry nurturing, remarketing logic and admissions journey reinforcement.
ATL BTL PR
Premium school visibility should exist beyond social media.
Offline visibility, event experience and public relations can reinforce the same school positioning when each activity has a clear audience and reason to exist.
ATL
Above the line
Visibility at scale
- Selective premium outdoor around high relevance family zones
- Admissions and scholarship season visibility
- Print or publication partnerships where audience quality is justified
- Campaign design linked back to one clear admissions action
BTL
Below the line
Experience and activation
- Campus tour experience materials
- School fair and education event presence
- Corporate admissions outreach support
- Premium take home materials for qualified families
PR
Public relations
Authority and reputation
- University outcomes and academic milestones
- Leadership and faculty thought leadership
- Global partnerships and programme announcements
- Community impact and service learning stories
Vynzo Media company overview
Connected through collaboration.
Vynzo works across strategy, social, search, paid media, content, design, analytics and digital experience. The operating model is built to sit beside the existing ISD team and connect specialist work around one shared growth agenda.
1,000+Satisfied clients stated on the public Vynzo website
5,000+Projects stated on the public Vynzo website
2Published offices in Vancouver and London
1Integrated growth layer for ISD
Recommended team
A specialist pod dedicated to the school journey.
The team remains configurable, but the starting structure connects strategy, content, creative, search, performance, production and activation around one ISD plan.
01
Brand and Growth Strategist
Primary POC, management coordination, priority planning and overall account direction.
02
Creative Communications and Production Director
Campaign concepts, scripts, storyboards, production direction and creative supervision.
03
Social Media and Content Lead
Publishing rhythm, calendar planning, community review and channel coordination.
04
Creative Designer
Campaign design, admissions assets, social creative and recurring collateral.
05
Video and Motion Specialist
Reels, campaign films, event edits and motion graphics.
06
Photographer and Videographer
Campus, classroom, event, portrait and school life visual library development.
07
SEO and AEO Specialist
Technical search, content SEO, admissions discovery and AI search visibility.
08
Marketing Operations and Activation Manager
Ground coordination, vendor sourcing, event logistics and activation support.
Operating model
Close enough to understand ISD, structured enough to keep work moving.
One school facing lead coordinates the work while the backend specialist pod executes against the same priorities. ISD retains authority over sensitive and major decisions.
Data collection methodology
Better decisions require structured data collection.
We combine platform data, website data, admissions data and manual quality review so marketing decisions reflect real parent behaviour rather than one dashboard alone.
What data we require
Admissions enquiriesVolume, quality and source
Campus toursBookings, attendance and source
ApplicationsStarts, completion and progress
Acceptance to enrolmentConversion through the final admissions stages
Search termsQueries, pages and intent
Social qualityResponse, reach, saves, shares and comments
Response timeHow quickly qualified interest is handled
How we gather and validate it
Google Analytics 4Website behaviour and conversion events
Search ConsoleSearch performance and query discovery
Meta analyticsFacebook and Instagram performance
LinkedIn analyticsInstitutional content performance
Form trackingInquiry and tour form behaviour
Admissions databaseApplication and enrolment outcomes
Manual quality reviewContext, accuracy and enquiry quality
01Capture
02Validate
03Benchmark
04Interpret
05Act
06Report
USD 1,000 planning scenario
Prove the admissions response model before scaling.
Top funnel numbers are only useful when they connect to inquiry quality, campus tours, application starts and real admissions value.
Performance principle
Scale only after tracking confirms value.
We keep impressions, visits and high intent enquiries visible, then move the commercial benchmark toward real admissions outcomes once tracking is validated.
Inquiry costTrack by campaign and audience
Tour costMeasure confirmed tour actions
Application startTrack movement into active consideration
Scale ruleIncrease budget only on evidence
Conservative impressions
200,000Planning scenarioExpected impressions
350,000Planning scenarioStrong impressions
500,000Planning scenarioLanding page visits
3,000Conservative scenarioLanding page visits
5,250Expected scenarioLanding page visits
7,500Strong scenarioHigh intent enquiries
150Conservative scenarioHigh intent enquiries
200Expected scenarioHigh intent enquiries
350Strong scenario15 day mobilisation
Structured start, fast alignment.
The mobilisation period establishes access, measurement, content priorities, approvals and launch readiness before recurring execution begins.
Days 1 to 3
Access and alignment
Confirm stakeholders, goals, account access, current priorities and approval pathways.
Days 4 to 7
Measurement foundation
Validate platform baselines, website tracking, search tools and admissions conversion logic.
Days 8 to 11
Content and campaign architecture
Build priority content themes, first campaign concepts and the production list.
Days 12 to 15
Launch readiness
Finalise calendar, responsibilities, reporting view and first execution cycle.
Governance and privacy
School safe growth requires clear approval rules.
ISD retains approval over sensitive student facing communication, academic claims, safeguarding related content, scholarship communication, crisis response and additional external budgets.
Student and family privacy
Consent, image use and sensitive community information should follow approved school policy before publication.
Academic accuracy
Curriculum, outcomes and admissions information should be reviewed by the correct ISD owner before release.
Budget control
Paid media and external execution remain subject to approved budget and written authorization.
Issue escalation
Reputation sensitive or crisis communication should move through a defined escalation path.
Reporting discipline
Measured and estimated metrics should remain clearly separated in management reporting.
Source validation
Shared analytics links and reporting filters should be confirmed before wider circulation.
Proof before scale
No inflated promises. Ninety focused days to prove the quality of the work.
The first cycle should answer whether content quality, search repair, admissions tracking and campaign response are improving. Scale follows evidence, not optimism.
Visibility qualityAre the right families seeing the right proof?
Response qualityAre inquiries and tours becoming more qualified?
Search healthAre technical issues reducing and priority pages improving?
Content learningWhich school stories consistently earn attention and action?
90 Day Plan
Clean, connect, launch and improve.
The first ninety days should create a cleaner measurement base, stronger content system, better search health and a more coordinated admissions growth engine.
Diagnose and align
Data and priorities
- Validate reporting windows and source access
- Confirm LinkedIn publishing history
- Set admissions and search measurement priorities
Build the content system
Editorial architecture
- Define student, alumni, parent and academic proof pillars
- Build recurring school life and admissions series
- Prepare the first premium production list
Repair the base
Search and website
- Investigate broken pages and redirects
- Fix loading and desktop layout movement priorities
- Review thin pages and duplicated metadata
Launch
Campaign execution
- Launch admissions and trust campaigns
- Activate student achievement and alumni testing
- Introduce leadership and authority content
Search expansion
High intent content
- Expand admissions and fee related content clarity
- Improve IB and curriculum discovery pages
- Strengthen internal links to decision pages
Production
Premium visual library
- Capture campus, classroom and community assets
- Produce parent and alumni proof content
- Build reusable short form video formats
Optimise
Performance quality
- Compare response quality by content theme
- Refine paid audience and creative combinations
- Track enquiry and tour quality
Scale
What proves value
- Increase effort behind stronger formats
- Expand search pages with demonstrated demand
- Grow LinkedIn authority with verified reporting
Plan next phase
Management review
- Present the next quarter using evidence
- Rebalance capacity by performance
- Set new content, search and admissions targets
Technical support
Built for a hosted executive presentation.
The presentation package is static and Hostinger ready, with cache control, responsive layouts and a simple update structure designed to avoid hard refresh dependency.
Hostinger friendly
No framework build step is required. Upload the package contents directly to the hosting directory.
Cache aware
HTML and version metadata are configured for fresh loading and automatic version checks.
Responsive
Desktop, tablet and mobile layouts are designed to preserve hierarchy without horizontal overflow.
Interaction ready
Social tabs, admissions journey, ninety day plan and modal viewers work with native JavaScript.
Formal proposal slot
The viewer is ready to receive the final ISD proposal PDF when it is prepared.
Easy replacement
Brand files, proposal files and version metadata can be replaced without rebuilding the site architecture.
Source control
What this presentation is built from.
The audit derived data follows the supplied ISD reports. Official school facts are used only where publicly stated by ISD. Vynzo company details are drawn from vynzo.ca.
ISD Digital Performance Audit
Structured ten page audit covering Facebook, Instagram, LinkedIn and website performance.
Raw ISD audit document
Original report with profile references, Socialinsider links and screenshot evidence.
Official school website
Used for school facts, admissions context and public institutional proof.
Vynzo public website
Used for company overview, office details and registration information.
Reporting window
Social reporting is 1 to 30 September 2026. Website traffic and ranking charts end in August 2026.
Important audit caveat
Percentage changes follow dashboard comparison settings. Estimated metrics must remain distinct from measured outcomes.
How the partnership works
Simple enough to understand. Disciplined enough to scale.
One monthly cycle keeps leadership visibility clear while allowing the specialist team to move quickly against agreed priorities.
01
Audit
Review performance, issues, content quality, admissions response and current priorities.
02
Prioritise
Choose the highest value opportunities and confirm what needs school approval.
03
Execute
Produce, publish, optimise and coordinate work across the specialist pod.
04
Review
Measure what changed, document the learning and rebalance the next cycle.
×
Prepared for ISD leadership
Ready to turn the audit into a growth system.
Vynzo Media can support ISD across admissions, search, social, content, performance, reputation and campaign execution through one coordinated operating model.
Emailhello@vynzo.ca
Canada office1281 Hornby St, Vancouver, BC V6Z 0G8
London office71 to 75 Shelton Street, Covent Garden, London, WC2H 9JQ
Company and ICOCompany Number 16889451 · ICO Registration ZC056799
Every supplied metric, redesigned into one premium system.
No raw audit screenshots are used here. The supplied numbers are preserved and presented as an executive social intelligence view.
Reach surged while engagement softened.
Facebook remains ISD’s largest recorded social audience. Total reach and views increased, but engagement, reactions and average response fell. This calls for better topic and format selection rather than simply more publishing.
Content pillars
Leading posts
Total growth improved, but average efficiency fell.
Instagram recorded stronger total organic engagement, reach, views and likes. Average engagement, reach and views declined, which means the stronger total should be interpreted alongside the performance of individual posts.
Leading posts
Editorial direction
The channel looks under activated, but the sample must be validated.
The source records 8,764 followers, two displayed posts and approximately 95 percent declines across the dashboard. Confirm the reporting filter and publishing record before drawing a longer term conclusion.
Visible activity
Review note